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Economy, News, Social Media, Technology

LA Goes Wireless, So Should Companies

December 23, 2008


Los Angeles has always been known for being a hot spot for social trends and cultural change, and recently I noticed something that I hadn’t really taken the time to notice before. Driving down Melrose and La Brea, I noticed just how few payphones their were. In fact, I was unable to see one for almost 3 blocks.

Not only was it just in this vicinity that I was unable to find a payphone, but in other surrounding areas as well. This lack of payphones leads me to believe that LA has gone wireless. Today, cellphones have replaced the need to carry around quarters except to pay for the parking meter. Cellphones are no longer for the rich and powerful as they once were back in the early 90’s, but are now common ‘toys’ for teens and necessary tools for students and professionals.

LA’s new direction in regards to communication is something that businesses should be aware of as well. Consumers can now get the weather, find out what’s for dinner, look up directions, and update there Facebook all from there cellphone. Businesses should take advantage of this and find new ways to target consumers. While payphones do exist in remote locations, such as near the bathrooms at shopping malls, LA for the most part has made the transition from landlines to wireless.

With the addition of Wi-Fi, 3G networks and reasonable wireless service plans, a cellphone has become standard for most. When email became preferable to ‘snail mail,’ companies jumped onboard, trying to tag every page with there advertisements. Now that cellphones have become the new ‘communication’ tools, companies should recognize this and latch on to it. Whether it is through text advertisements, which many companies have already been utilizing, or through cellphone apps, ‘wireless advertisements’ will be the new way to advertise and the new way to communicate with this new generation.

Career, College, Economy, News, Social Media, Technology, Web 2.0

Dear Blog, Please Get Me A Job

December 13, 2008

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As I was flipping through various news articles on the web, I came across an interesting article written by Adam Nichols of the New York Post. The article, entitled “Better Sign of Times“, was about a banker who was recently put out of a job due to the economic situation. For many of us,  ‘standard protocol’ when looking for job involves:

1. Looking for job openings

2. Submitting our resume

3. Waiting for an employer to ask us to interview with them

Joshua Persky, the un-employed banker from the article, thought of a different way to look for a job. Using his creativity, Joshua Persky used a sandwich board sign saying he was looking for a job and wore it around Park Avenue. Not only did Persky attract plenty of attention from New Yorker’s, but Persky also attracted many job offers. So popular was Persky’s approach to finding a job that he created a blog where he documented his experiences.

Eventually, Persky got a full time offer from Manhattan firm Weiser LLP. When looking back at his experience Persky states in the article that

“Obviously, I had vigorous interviews, but I think it was [the blog] which sealed the deal,”

A blog.

Not his resume, not his interview, and not his sandwich board, but his blog. That is what sealed the deal.

As college students and young professionals prepare to apply for jobs, one advice that I would like to give is this. Company’s that are looking for someone to fill the position that they have an opening for get hundreds and hundreds of applications. Just like when you apply to get into a college, you have to write a personal essay, in essence, a personal blog can serve just the same purpose. A personal blog gives the interviewer a chance to look at many different aspects of you that a resume would never be able to show. From your writing style and use of logic, to what you are interested in and motivated at; your blog is an extension of yourself and everyone should have one.

It is not hard to find two applicants that have great GPA and great community involvement and drive, but what is the key determinant in deciding who gets the position is who is able to leave that lasting impression. In the case of the sandwich board banker, Persky was able to differentiate himself from the rest of the field by not only having a creative way of ‘applying’ for a job, but by having a personal blog that tells ‘his story’ and builds his personal brand.

Whether you write about fashion, music, what your favorite cartoon is, or even what you think the government should do with the economy, always remember that a personal blog is a tool that tells people who you are, where you’ve been and most importantly, where you want to go.

—–

Article: Better Sign of Times, Adam Nichols


Cars, Economy, News

The LA love story

December 4, 2008

Just like a romance novel, so goes our story.

Boy sees car, boy falls in love with car, boy loves to drive car, boy runs out of gas, boy sees gas prices, boy falls out of love.

While the gas prices have dropped substantially, with the economy being the way it is now, consumers are being more careful with their decisions when it comes to cars. Still, being a native of LA, I can say that I can hardly tell. While it is true that the number of riders on the metro system has increased, cars still dominate the streets and freeways of LA.

Driving in LA is not just a normal task. It is so much more than that. From the “way” you drive, to the kind of car you drive, driving is an expression and way for you to let everyone in LA know who you are. For example, seeing a Ferrari pull up to a McDonald’s is not uncommon in LA. While everyone is aware of the economic situation and unstable gas prices, LA will continue to be crowded with cars. With the gas prices on the down at the moment, it is fair to say that LA will see an increase in the number of cars on the road. We should be starting to go green, but for some us, going green means changing our image. To some, the $60,000 luxury car that gets 12MPG in the driveway means that we’ve accomplished something and are well-off. Some of us don’t want to change that.

While some of us drive out of necessity, some drive because

1. They enjoy driving

2. They want to show off their car

3. They don’t want to use the public transportation

While LA has made great strides to improve there public transportation I will admit that aside from one time when I was very young, I have not ridden the public transportation since.

Yes, I am guilty. I am guilty for being one of the hundreds and thousands of drivers that drive because they don’t want to use the public transportation and enjoy driving. As a result my car and the way I drive have become an extension of who I am. Some may even classify me as the “college student driver.”

So now I ask you, what kind of driver are you?

Economy, News, Shopping

Goodbye Black Friday?

November 28, 2008

After a long day of cooking, feasting, and saying thanks, one would expect the next day to be one of rest and relaxation. Unfortunately, this is not true for most Americans. For many of us, the day after Thanksgiving is the day to go out and get that big screen TV we have been waiting for or to get those pairs of shoes that we have had our eye on. So ‘important’ has the day after Thanksgiving been, we as consumers have given it the name “Black Friday.”

“Black Friday” starts with tents, long lines, and consumers with there “Black Friday” ads in hand. Whether it be the special deal “doorbuster” or the extra 40% off that retail stores offer, consumers are willing to put up with the lack of sleep as well as the lack of respect they receive from there fellow consumers.

As I started my “Black Friday” run today, I had many places that I wanted to check out. Among them were Best Buy, Circuit City, and of course the local mall. As I went from store to store I noticed a trend. In each of the stores I went too, while there was still a large number of consumers, the number of them holding items was amazingly small. I didn’t see consumers with baskets full of DVD’s or with armfuls of clothes. If I could describe the average consumer on “Black Friday” I would use the word cautious. Consumers went for items they ‘needed’ or had been strongly considering for a while.

This change in consumer spending can be attributed to a number of things. One reasoning is that no longer is “Black Friday” only on Friday. Most stores now start there sales a couple of days before or even the week before running all the way into the weekend. Consumers no longer have to fight Friday morning but can now shop around for a couple days, finding the best deal. Another reason is that most stores such as Best Buy, Circuit City, Amazon, & Walmart offer online sales that offer the same items that are considered “doorbuster’s” and also in some cases, deals that are better than in the stores.

While the forementioned changes to “Black Friday” all have an affect on the way consumers approach “Black Friday”, consumer spending and confidence in businesses have been one of the key factors. Consumers unwilling to spend money on un-neccesary products has led to a record slump in consumer spending which have led to chains such as Circuit City into bankruptcy.

With “Black Friday” turning into a week long affair in some cases, why do we continue to call it “Black Friday?”

While “Black Friday” has traditionally meant the start of the holiday shopping season, consumer trends in spending during this “Black Friday” may be the signal for retailers to start worrying that perhaps “Black Friday” may just be “Regular Friday”