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When it comes to blogging, it doesn’t matter what your company does or what area it operates in. Writing a blog gives anybody the opportunity to maintain a global online presence. For example, say you were to look for an auto dealer in the Yellow Pages. You would find several businesses in your local area. [...]

Ideas: Scalability Versus Creativity In a recent article entitled, “China, India Offer Marketers Opportunities for Scalable Ideas,” AdAge touched upon the scalability of ideas and how in certain situations, ideas that scale should come first, followed by creativity. Using China and India as examples of areas where scalability are keys to a successful marketing strategy, [...]

For most of us, we grew up with our parents telling us how to ‘fit in.’ From making friends the first day of school, to picking the right groups to join, being different was something foreign. In the business world, we see much of the same in the work that we do. Although creativity and [...]