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One of the most highly regarded authorities on restaurants, the Michelin Guide awards one to three stars to restaurants that are deemed to be of ‘high culinary merit.’ The significance of receiving a star is as follows: 1 star indicates a good place to stop on your journey; two stars indicates that a restaurant is [...]

One of the most common types of marketing comes in the form of email. In the case of brand-consumer relationships, when a consumer opts-in to giving their email it’s with the understanding that by willingly giving their information, the brand receiving it will provide them value. Whether it be in the form of discounts or [...]

The dictionary defines ‘resilience’ as: 1. the power or ability to return to the original form, position, etc., after being bent, compressed, or stretched; elasticity. 2. ability to recover readily from illness, depression, adversity, or the like; buoyancy. While the two definitions lend explanation to the term, the context to which the term is applied [...]