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Career, Economy, Lifestyle

What Are You Worth?

January 2, 2009

When looking for a job, one of the biggest determinants in the job search is pay. While it is important to have a job you like and environment that is conducive to work, it seems that pay is the one factor that most would rank high on their job search importance. In a sense, the value of the job can be seen as having a monetary value.

Except for very extreme situations, most job’s will be taken by anyone if the pay is right. For most of us, pay is balanced out by our satisfaction with the work environment, company culture, and several other factors. It is no surprise that salary and how much you make a year is one of the biggest factors by which society judges individuals. Even as a small child we are taught in school that we need to study hard so that we can get a good job in the future.

So what is a ‘good job?’ Their can be many different definitions to what a ‘good job’ actually is, but the consensus response will almost always include making money. Their is nothing wrong with wanting to make a lot of money. I would be a liar to say that making money wasn’t important. The truth is that whether you hold money to be important or not, it is. Money drives our economy, culture, and society. Money has become a way for us to measure the value of things.

Among the many things that we put monetary value on, humans are one of them. Some may feel that putting value on a human is like putting a value on their life. Still, insurance companies do it all the time. They even have a human life value calculator. Factors such as if you smoke, what your occupation is, and how much you make are all part of the valuation of humans.

In a sense, everything that we do can be used as a determinant in our value. Similar to how employers determine your salary based on your experience and the value created by the work you do, humans can be valued in the same way based on their life experiences and value added to society. While it may sound like a bad to say that one individuals life is more important than another because they didn’t smoke and the other did, taking a closer look around us you can find examples where we are already doing it.

A classic example is what goes on in hospitals. The function of the hospital to save human life. While this is the goal of the hospital, the hospital also must be able to generate revenue. This means that the hospital must make decisions that they feel will be both cost effective as well as effective in saving and treating patients.

In some situations, expensive treatment is needed. This is where the valuation of human life can be seen. Imagine we have two patients, patient A and B. Both patients need to be treated for a life threatening condition which is very expensive. Treatment will successfully treat the patient and make them better. Patient A has health insurance, a white-collar worker, and it is his first time in the hospital. Patient B has no health insurance, a blue-collar worker, and his fourth time in the hospital. While it is ideal for the hospital to treat both the same, reality is that they don’t. What will happen is patient A would receive treatment at the hospital, and patient B would be stabilized and discharged to the county hospital where they would receive little treatment. While it is wrong to do so, it is reality. So goes the saying, ‘money doesn’t grow on trees.’ As long as it doesn’t we will continue to put a monetary value on human life.

Economy, Marketing, News

Services Marketing: How Disney Got It Right

December 26, 2008

Services Marketing: How Disney Got It Right

In the realm of services marketing, their are companies that don’t have any idea what they are doing, and then their are those that just get it and do a great job. Among those that got it right is Disney and the experience of guests at their parks. For the past 50 or so years, Disney has established itself as one of the leaders of the entertainment world. From their iconic “mouse ears” to their ability to crank out musical child stars such as Britney Spears and Christina Aguilera, Disney has always been associated with providing the best in entertainment.

But how does Disney do it?

Their are many reasons as to why Disney has become so successful, but among the major reasons for their success is their attention to services marketing. Disney believes in providing the customer or guest the best experience they can possibly have. For example, when entering a Disney theme park, guests are not just entering an amusement park, they are entering a ‘magical place’ as is the motto in the photo above. Disney believes in making every effort to make the guest feel like they are part of something special. Disney even addresses there workers as ‘cast members’ not employees.

Not only does Disney pay close attention to its customers, but Disney also does a great job with there servicescape.This is an important detail that all businesses should think of. When a customer is going to your store, the customers first interaction with your business does not start when they enter the store, but when they first see it. Having the appropriate setting and physical environment has a direct correlation to the experience the customer has. Looking at Disney, not only do they ‘say’ that you will have a magical day, but the setting and decor make you feel like you are.

Going back to the role of the Disney cast members, they play one of the most vital roles in their parks. Not only are they necessary in the day to day operations of their parks, but cast members are important in the personal interactions with guests. Most guests would agree that they have had positive experiences with Disney cast members. One of the ways to assure that the quality of the service being provided by employees is at its best is to implement a good training program that will allow employees to not only learn basic operations but also to learn the company culture. Employees that understand the company culture will be able to better serve the customer.

While Disney is a great example of a company that understand the importance of services marketing, some companies still don’t. Many will tell you that it just costs too much to train and put in the time to make sure they are doing a good job. In all honesty, this is true. It is also true that it costs more money to acquire a new customer than to retain one. Also, that an angry or unsatisfied customer will tell on average 12 people negative things about your business and happy customers will tell 5 people positive things. In the end it may come down to a numbers game and what is most cost efficient, but companies should remember that while the motto “customers are always right” may not always be true, it doesn’t mean you shouldn’t try and provide the best service possible.

Economy, News, Social Media, Technology

LA Goes Wireless, So Should Companies

December 23, 2008


Los Angeles has always been known for being a hot spot for social trends and cultural change, and recently I noticed something that I hadn’t really taken the time to notice before. Driving down Melrose and La Brea, I noticed just how few payphones their were. In fact, I was unable to see one for almost 3 blocks.

Not only was it just in this vicinity that I was unable to find a payphone, but in other surrounding areas as well. This lack of payphones leads me to believe that LA has gone wireless. Today, cellphones have replaced the need to carry around quarters except to pay for the parking meter. Cellphones are no longer for the rich and powerful as they once were back in the early 90’s, but are now common ‘toys’ for teens and necessary tools for students and professionals.

LA’s new direction in regards to communication is something that businesses should be aware of as well. Consumers can now get the weather, find out what’s for dinner, look up directions, and update there Facebook all from there cellphone. Businesses should take advantage of this and find new ways to target consumers. While payphones do exist in remote locations, such as near the bathrooms at shopping malls, LA for the most part has made the transition from landlines to wireless.

With the addition of Wi-Fi, 3G networks and reasonable wireless service plans, a cellphone has become standard for most. When email became preferable to ‘snail mail,’ companies jumped onboard, trying to tag every page with there advertisements. Now that cellphones have become the new ‘communication’ tools, companies should recognize this and latch on to it. Whether it is through text advertisements, which many companies have already been utilizing, or through cellphone apps, ‘wireless advertisements’ will be the new way to advertise and the new way to communicate with this new generation.

Career, College, Economy, News, Social Media, Technology, Web 2.0

Dear Blog, Please Get Me A Job

December 13, 2008

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As I was flipping through various news articles on the web, I came across an interesting article written by Adam Nichols of the New York Post. The article, entitled “Better Sign of Times“, was about a banker who was recently put out of a job due to the economic situation. For many of us,  ‘standard protocol’ when looking for job involves:

1. Looking for job openings

2. Submitting our resume

3. Waiting for an employer to ask us to interview with them

Joshua Persky, the un-employed banker from the article, thought of a different way to look for a job. Using his creativity, Joshua Persky used a sandwich board sign saying he was looking for a job and wore it around Park Avenue. Not only did Persky attract plenty of attention from New Yorker’s, but Persky also attracted many job offers. So popular was Persky’s approach to finding a job that he created a blog where he documented his experiences.

Eventually, Persky got a full time offer from Manhattan firm Weiser LLP. When looking back at his experience Persky states in the article that

“Obviously, I had vigorous interviews, but I think it was [the blog] which sealed the deal,”

A blog.

Not his resume, not his interview, and not his sandwich board, but his blog. That is what sealed the deal.

As college students and young professionals prepare to apply for jobs, one advice that I would like to give is this. Company’s that are looking for someone to fill the position that they have an opening for get hundreds and hundreds of applications. Just like when you apply to get into a college, you have to write a personal essay, in essence, a personal blog can serve just the same purpose. A personal blog gives the interviewer a chance to look at many different aspects of you that a resume would never be able to show. From your writing style and use of logic, to what you are interested in and motivated at; your blog is an extension of yourself and everyone should have one.

It is not hard to find two applicants that have great GPA and great community involvement and drive, but what is the key determinant in deciding who gets the position is who is able to leave that lasting impression. In the case of the sandwich board banker, Persky was able to differentiate himself from the rest of the field by not only having a creative way of ‘applying’ for a job, but by having a personal blog that tells ‘his story’ and builds his personal brand.

Whether you write about fashion, music, what your favorite cartoon is, or even what you think the government should do with the economy, always remember that a personal blog is a tool that tells people who you are, where you’ve been and most importantly, where you want to go.

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Article: Better Sign of Times, Adam Nichols