College – Creative Journal: Marketing and Creativity

Career, College

Confidence After Leaving College

February 5, 2009

Graduating from college I can say that I am smarter and wiser than when I first arrived. While I say that I am smarter and wiser, I wouldn’t say that college fully prepared me for the ‘real world’. Instead college taught me about international trade theory and how to write a paper in proper MLA form. What college didn’t teach me, I had to learn on my own. From learning how to write and prepare a resume, to interviewing, I like so many others felt that college did little to prepare me for the ‘real world.’

Talking to others that recently graduated and are currently looking for a job, lack of confidence in themselves is the biggest weakness that many expressed to me. Whether it’s not being qualified enough for a job or not knowing the direction they are headed, many believe that college’s should have spent more time in helping students prepare for post-graduation plans. Perhaps it is only the university I attended, but I feel that while students had an idea of what career path they wanted to go down it was still vague and unclear.

Consider this quote by the famous Albert Einstein:

“Education is what remains after one has forgotten everything he learned in school.”

I believe that Einstein’s quote reflects the situation that many of those graduating from college will realize in the future. What you learn after college is worth more than what you learn during it. While I am by no means saying that college hasn’t given me tools to succeed in life, but rather I am saying that college needs to do a better job of giving students realistic preparation. Most students will never use econometrics or advanced invertebrate anatomy, but what most students will remember are time management, organizational behavior, how to write a resume and email etiquette. Unfortunately, the things I just listed are all things that aren’t offered through college courses except through career centers. While the career center is a good place to go for resources, ask students if they have been to their career center and most will tell you no or even ask where it is. This of course is subject to scrutiny as no two career centers are alike. Problems such as students not being unable to go to the career center during there often selective hour should not be reason for a student being prepared for the future. If college courses offered classes that were post-graduation focused such as personal finance and personal development courses with no grade and would have no effect on one’s units then I believe that it would be beneficial and many students would opt for it.

Confidence as I mentioned earlier is an element that some college students wish they had more of. Whether its offering classes that are geared toward practical preparation such as resume help or helping students map out post-grad plans, colleges should strive to not only give us the knowledge of numbers and theorems but also to be able to enter the workforce or any endeavor and feel like we are prepared and ready for anything.

The first project that I worked on at Future Delivery was FD Career. FD Career’s motto was “Career Development Made Fun.” Through exercises/quests and networking opportunities, students and young professionals are able to make themselves more well rounded and thus be better prepared. One of the key elements to being productive at work is believing in your product which in this case was FD Career. As a freshman in college I would have loved to have a website like FD Career around to help prepare me for career paths and help me understand the importance of networking and one’s personal brand.

To students and anyone who is looking for a job or even just looking for a direction and help, I leave you with a few words of inspiration from a doctor:

You have brains in your head.
You have feet in your shoes.
You can steer yourself in any direction you choose.
You’re on your own.
And you know what you know.
You are the guy who’ll decide where to go.
~Dr. Seuss

College, Lifestyle, Social Media, Sports

Mission: Live at 24 Hour Fitness

January 8, 2009

In the next month, I will be attempting to spend 24 hours at a 24 hour fitness. I will eat, sleep, and exercise at 24 hour fitness. It may seem a little crazy (maybe more than a little), but it was an idea that I came up with when talking with my friend. As a college student I paid $700 a month including furnishings and utilities for housing. I got my own room, my own bathroom, and shared a living space with 3 crazy other people. Compared to what other college students were paying at other colleges, I consider myself lucky. For example, my girlfriend paid $800 and shared a room. This didn’t include utilities or furnishings.

So the question that my friend and I talked about was how to live cheap. Now the word cheap may be associated with ‘poor quality,’ but to a college student it means ‘bargain’ and ‘good deal.’ The idea that I came up with was why not live at 24 Hour Fitness.

For $20 a month, you have 24 hour access to their facilities. Assuming that their are 30 days in a month that means you are paying an average of $.66 a month! That is a deal. I know what you are thinking by now, “Who in their right mind would do this?” The answer to that would be a college student. The perception that anything can happen in college is pretty accurate and an idea like this is right up a college students alley. Now, what I am proposing is not to actually live, study, and sleep at 24 hour fitness permanently, but to stay their for 24 hours for fun and jokes.

For 24 hours, my friend and I will be going to a yet to be determined 24 Hour Fitness Center and attempting to ‘live’ their for 24 hours straight. We will each be bringing a small gym backpack. In it will be a small container of rice (in case we starve), $10.00, gloves (for when we pump iron), and duct tape (I’ve heard you can use it for anything). Aside from the items listed, we will also be bringing a basketball, toothbrush and toothpaste, a sweater, and 1 paper cup each.

Also, I plan on video recording the whole 24 hours (or at least most of it) so I will be bringing additional disks to record as well as batteries.

The next question that you may be wondering is, “What will you eat? Where will you sleep? How will you shower..” The answer is simple. For every daily activity that we would normally do, we can do it at 24 Hour Fitness also.

Here are a couple questions that some of my friends already asked me:

1. Where will you sleep? –Yoga mats in the exercise rooms (gonna pretend we’re meditating…for a long time)

2. Shower? –Lucky for us, 24 Hour Fitness has showers for members to use. I will not be recording this for obvious reasons.

3. Food? –Simple. All the PowerBar’s we can eat for $10. Water is free (if not, we might die of dehydration.)

4. Boredom? –No way to solve this. It is bound to happen. Hopefully later than sooner.

5. Getting kicked out of 24 Hour Fitness? — As far as I know their is no rule against staying at the gym as long as you are a member and you aren’t breaking any of their rules.

6. Are you gonna bring your cellphone? — Nope. If I need to contact someone I’m gonna do it the old fashioned way: pay phone.

Hopefully at the end of this ‘adventure’ I will be able to look back on it and have a few laughs. Otherwise, I expect to never set foot in a gym for many months after it and have a greater appreciation for my bed.

Stay tuned for 24 hours at 24 Hour Fitness review.

College, Lifestyle

I Am Superman

December 29, 2008

Growing up, if you were to ask me who my heroes were I would have probably responded by saying Batman or Superman. Today it is a totally different response. Today I would respond with my parents. So what has changed? The better question should be what hasn’t. Nothing has really changed, rather I have a better understanding of life.

As a young child you grow up with an un-clear idea of fear. As a child, being scared of the dark and eating vegetables could be comparable to now being afraid of a major economic collapse or sky rocketing gas prices. Looking back, their was a period of time in my life where I would say that I fell victim to the ‘Superman Complex.’

What is the Superman Complex

The ‘Superman Complex’ is appropriately named after the classic DC comic hero Superman himself. Superman seemed to be the “unbeatable” superhero. Nothing seemed to impossible for him, nothing seemed to stop him. Still, Superman was not invincible. His weakness was kryptonite. Similar to the story of Superman, many of us in society fall victim to this mind set which is feeling that we are able to do anything without failure or consequences. Individuals that have the Superman Complex also feel the need to save others while feeling ‘invincible.’ Some of us go our whole life living with the mind set of the Superman Complex. While it is not necessarily a bad thing, I wouldn’t say it is a good thing.

One of the classic examples of the Superman Complex can be seen in teens around the age 15-19. Around this time, teens begin to have fewer rules and more trust from their parents. After years of telling their children what is right and what is wrong, parents feel that their children will make the right decision. Unfortunately this is not always true. As teens begin to explore their new found freedom, most go out into the world with no real understanding of what ‘fear’ is. Teens will drive at high speeds only thinking of how fast they can go and how to weave in and out of traffic without slowing down. During this age, teens also will have to face the hard decision of how to deal with drugs and alcohol. It is not an easy age by any means.

Still, the thought process that goes into making these decisions are what separates those with the Superman complex and those who don’t. The teen that drives at high speeds and disregards the safety of others has the mindset that they are ‘invincible.’ Most people I have talked to that have been in major car accidents have told me that after they had the accident they won’t drive fast and are in some ways scared too because they know what can happen. Without this ‘fear,’ teens that decide to drive the way they do will always have the feeling that they are immune to the consequences or that ‘it won’t happen to them.’ In a way, the Superman Complex can be thought of as ‘living life without fear or realization of consequence.’ As mentioned, the Superman Complex can apply to anyone.

The Superman Complex revolves around the idea of being fearless, but in reality it is important to not live in fear, but learn from it. As Louisa May Alcott once said:

“I’m not afraid of storms, for I’m learning how to sail my ship”

Let us not be afraid of living life, but learn how to live it.

Career, College, Economy, News, Social Media, Technology, Web 2.0

Dear Blog, Please Get Me A Job

December 13, 2008

As I was flipping through various news articles on the web, I came across an interesting article written by Adam Nichols of the New York Post. The article, entitled “Better Sign of Times“, was about a banker who was recently put out of a job due to the economic situation. For many of us, ‘standard protocol’ when looking for job involves:

1. Looking for job openings

2. Submitting our resume

3. Waiting for an employer to ask us to interview with them

Joshua Persky, the un-employed banker from the article, thought of a different way to look for a job. Using his creativity, Joshua Persky used a sandwich board sign saying he was looking for a job and wore it around Park Avenue. Not only did Persky attract plenty of attention from New Yorker’s, but Persky also attracted many job offers. So popular was Persky’s approach to finding a job that he created a blog where he documented his experiences.

Eventually, Persky got a full time offer from Manhattan firm Weiser LLP. When looking back at his experience Persky states in the article that

“Obviously, I had vigorous interviews, but I think it was [the blog] which sealed the deal,”

A blog.

Not his resume, not his interview, and not his sandwich board, but his blog. That is what sealed the deal.

As college students and young professionals prepare to apply for jobs, one advice that I would like to give is this. Company’s that are looking for someone to fill the position that they have an opening for get hundreds and hundreds of applications. Just like when you apply to get into a college, you have to write a personal essay, in essence, a personal blog can serve just the same purpose. A personal blog gives the interviewer a chance to look at many different aspects of you that a resume would never be able to show. From your writing style and use of logic, to what you are interested in and motivated at; your blog is an extension of yourself and everyone should have one.

It is not hard to find two applicants that have great GPA and great community involvement and drive, but what is the key determinant in deciding who gets the position is who is able to leave that lasting impression. In the case of the sandwich board banker, Persky was able to differentiate himself from the rest of the field by not only having a creative way of ‘applying’ for a job, but by having a personal blog that tells ‘his story’ and builds his personal brand.

Whether you write about fashion, music, what your favorite cartoon is, or even what you think the government should do with the economy, always remember that a personal blog is a tool that tells people who you are, where you’ve been and most importantly, where you want to go.

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Article: Better Sign of Times, Adam Nichols

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