Social Media, Sports

How NBA Stars Are Using Twitter To Brand Themselves

May 11, 2009

Ever wanted to know what Shaquille O’neal does before a game or where Baron Davis likes to go on his off days? Thanks to Twitter, now you can. For the last 4 months, I have been watching the accounts of players like Shaquille O’neal and Baron Davis and have been paying careful attention to the number of followers that they have. The amount of influence that athletes like Baron and Shaq have accumulated in just the past few months is impressive

In the last 3 months, Shaquille O’neal, better known as The_Real_Shaq on Twitter, has gone from 50,000 followers to nearly 1 million. At first glance, you may think that it is the “Shaq Brand” that has drawn in the large number of followers, but that is not entirely true. Companies like Dell and Woot.com have all tried to do what Shaq has done with Twitter, but they can’t because of what Shaq and other NBA stars have been doing.

Yes, Shaquille O’neal is a world famous athlete, but he is also a brand in himself. Like the Nike swoop that has become an iconic figure in sports, Shaquille’s personality is the same. NBA stars are branding themselves not as just athletes, but as ‘real people.’ If you look at what NBA players are tweeting about, they aren’t talking about how many points they scored or if a referee got a play wrong, they are tweeting about what regular people like you and I would tweet about. From Shaq’s thoughts on the recent Manny Ramirez drug suspension to Derek Fisher’s NCAA Bracket results, when you are following an NBA star you feel like you are following a real person.
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Career

Aspire To Be The Leader, Not The Follower

May 4, 2009

When you first enter a job, one of the first things that you need to understand is your role within the company. Are you the leader or are you the follower. While their are obviously more followers than leaders in a company, that doesn’t mean you should accept that role and not try to be more. One of the biggest complaints that I hear people say is that they hate their job because their is no chance for them move up. To this I ask: Have you done everything you can?

If they answered yes, that means that you have put in the extra hours, you have offered to help out in areas that aren’t your own responsibility and you have taken an active role within the company to try and bring value. If not, then it you need to ask yourself: Why? While their is nothing wrong with being a follower, people remember leaders, not followers. In the workplace when a project has positive results, typically the leader of the project will get most of the credit. It is true that those involved in the project get some credit as well, but the bulk of the credit will go to the leader. When a project goes bad, the opposite will happen. Someone has to take responsibility for a failure and that means one of the ‘followers’ are subject to scrutiny.

Why Be The Leader?

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Economy

How I Became A Millionaire Doing Nothing

April 28, 2009

Yup, it’s true. I am now about to become a millionaire. According to an email from Felix Ahmed, the only Son of late Ahmed Bello, I am now in the position to make 15% of 10.5 million dollars. Do the math and that is $1,575,000.00. Not too bad for doing absolutely nothing. Well, I should take that back, I still have to send Felix my bank account information and social security number so that he can transfer the money over since he can’t take out the money and deposit it himself.

How?

By now I know what you are thinking: How did I run across such luck? Very simple actually: doing pretty much nothing. Felix did all the work. Felix spent many hours gathering email addresses and picked my email out of the hundreds and thousands and decided that I was going to be the lucky one who gets nearly $1.6 million dollars. All I would have to do in exchange is give a little bit of information. Now I realized that he did all the work and that I would get all the rewards so I decided to write him an email back thanking him. The correspondence is as follows:

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Lifestyle

Failure: Why Are People Laughing?

April 26, 2009

If you have ever used Twitter, you may have come across the infamous ‘fail whale.’ While you may wonder what the fail whale actually is, it is quite self-explanatory. When their is an error or an overload of users on Twitter, users will find themselves staring a whale being carried over water by tiny birds. With so many errors on Twitter and users finding themselves staring at a fail whale so often, one would expect angry and annoyed tweeples. Instead, it is quite the opposite.

The fail whale has become something of a phenomenon in that what was just supposed to be an error page for Twitter, has now become an iconic logo. Originally created by Twitter user yiyinglu, the fail whale has made ‘failure’ profitable and also amusing.

Enjoying Others Fail

So what is about the fail whale that makes failure acceptable? Most would agree that failure is a disappointing and it would be shocking to hear someone say that they take pleasure out of seeing someone ‘fail.’ Still, it is a growing trend that is making failure become laughable and amusing.

The biggest reason for this growing trend stems from the direction that television shows and most recently the internet have begun to dip toward. For the last 19 years, America’s Funniest Home Videos has been bringing laughter to families across the nation. While shows consist of dogs doing tricks and kids saying funny things, it does include segments where someone ultimately ‘fails’ and gets hurt. This has been AFHV’s bread and butter. Without it, they wouldn’t be the same. Audiences watch because they want to see failure. Not only do they want it, but they almost demand it.
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