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The_Real_Shaq

Social Media, Sports

How NBA Stars Are Using Twitter To Brand Themselves

May 11, 2009

Ever wanted to know what Shaquille O’neal does before a game or where Baron Davis likes to go on his off days? Thanks to Twitter, now you can. For the last 4 months, I have been watching the accounts of players like Shaquille O’neal and Baron Davis and have been paying careful attention to the number of followers that they have. The amount of influence that athletes like Baron and Shaq have accumulated in just the past few months is impressive

In the last 3 months, Shaquille O’neal, better known as The_Real_Shaq on Twitter, has gone from 50,000 followers to nearly 1 million. At first glance, you may think that it is the “Shaq Brand” that has drawn in the large number of followers, but that is not entirely true. Companies like Dell and Woot.com have all tried to do what Shaq has done with Twitter, but they can’t because of what Shaq and other NBA stars have been doing.

Yes, Shaquille O’neal is a world famous athlete, but he is also a brand in himself. Like the Nike swoop that has become an iconic figure in sports, Shaquille’s personality is the same. NBA stars are branding themselves not as just athletes, but as ‘real people.’ If you look at what NBA players are tweeting about, they aren’t talking about how many points they scored or if a referee got a play wrong, they are tweeting about what regular people like you and I would tweet about. From Shaq’s thoughts on the recent Manny Ramirez drug suspension to Derek Fisher’s NCAA Bracket results, when you are following an NBA star you feel like you are following a real person.
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