Browsing Tag

Potential

Marketing

Marketing: The Art Of Balance

March 18, 2010

What draws in the attention of crowds and audiences when watching an ice skating performance is the ability of the performer to tell a story through their actions and motions in fluidity, while at the same time retaining perfect balance. In similar regards, this ‘balance’ is one that can be the difference between a good marketing campaign and a great one.

To understand the many dimensions and angles that marketing campaigns consist of, we would need chapters rather than articles to fully understand them. Still, understanding the art of balance in regards to marketing is a fairly simplistic concept. Continue Reading…

Sports

How To Be Kobe Bryant In The Workplace

May 23, 2009

If you were to take away the Hollywood sign, most everyone would notice and panic. Similar to that sentiment, if Kobe Bryant were to play basketball in any city other than Los Angeles, people would be in disarray and begin a ‘bring Kobe back’ campaign. While Kobe leaving LA may seem like a far off issue, Kobe has become such an established brand in Los Angeles, that Los Angeles without Kobe is like a sandwich with no bread. While the average fan can only imagine being Kobe Bryant and making the clutch shot in the last moments of a game, that doesn’t mean you can’t be Kobe Bryant in the workplace.

When Kobe entered the NBA he was just 17 years old at the time. As a rookie, scouts and NBA analysts saw flashes of brilliance, but also saw streaks of immaturity and lack of discipline. For most of us, we too go through something similar to what Kobe had to go through. When starting a job, we try to do the best we can, but that doesn’t mean we always do it right. Kobe’s role during his first year was to learn and play the role he was given which was off the bench at the time. When starting with a company it is important to spend time learning the in’s and out’s of how the company runs and also to perform your tasks to the best of your abilities. Doing so will guarantee you more ‘playing time’ later on as you gain the the respect of your peers and seniors. Continue Reading…