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NBA

Business, Sports

Great Work Ethic Versus Great Potential

March 3, 2010

Whether it’s sports or business, the word ‘potential’ is a dangerous word to throw around. The reason behind this is because it’s purely based on instinct and assumptions. No matter how much data you want to throw at it, once the word ‘potential’ is included, it’s anyone’s game. The dictionary likes to define ‘potential’ as “the inherent capacity for coming into being,” but a better definition might be: “it might happen and it might not.” Too often are we caught up talking about the ‘potential’ of an individual that we forget about a little something called hard work.

Perhaps the best way to understand the dichotomy between hard work and potential is to look at sports. Continue Reading…

Social Media, Sports

How NBA Stars Are Using Twitter To Brand Themselves

May 11, 2009

Ever wanted to know what Shaquille O’neal does before a game or where Baron Davis likes to go on his off days? Thanks to Twitter, now you can. For the last 4 months, I have been watching the accounts of players like Shaquille O’neal and Baron Davis and have been paying careful attention to the number of followers that they have. The amount of influence that athletes like Baron and Shaq have accumulated in just the past few months is impressive

In the last 3 months, Shaquille O’neal, better known as The_Real_Shaq on Twitter, has gone from 50,000 followers to nearly 1 million. At first glance, you may think that it is the “Shaq Brand” that has drawn in the large number of followers, but that is not entirely true. Companies like Dell and Woot.com have all tried to do what Shaq has done with Twitter, but they can’t because of what Shaq and other NBA stars have been doing.

Yes, Shaquille O’neal is a world famous athlete, but he is also a brand in himself. Like the Nike swoop that has become an iconic figure in sports, Shaquille’s personality is the same. NBA stars are branding themselves not as just athletes, but as ‘real people.’ If you look at what NBA players are tweeting about, they aren’t talking about how many points they scored or if a referee got a play wrong, they are tweeting about what regular people like you and I would tweet about. From Shaq’s thoughts on the recent Manny Ramirez drug suspension to Derek Fisher’s NCAA Bracket results, when you are following an NBA star you feel like you are following a real person.
Continue Reading…

News, Sports

The Shoe That Became A Lifestyle

June 20, 2008

As I signed on the dotted line, I signed away $143.24. In return, I was given the newest pair of Kobe’s to hit stores. While some may consider it a waste, some consider it hobby and to others a passion. Like car collectors, coin collectors or even stamp collectors, shoe collectors are plenty in numbers.

The shoe that started it all became the starting point of what would undoubtedly launch a new chapter in lifestyle and culture. The Air Jordan 1.

Launching in 1985, Michael Jordan’s Air Jordan’s, were first banned by the NBA for its violation of its color schemes. Still this did nothing but help the sales of the Air Jordan’s. Instead, the Air Jordan’s were advertised as being the reason that Michael was so good in the first place. They made him so good, the NBA wouldn’t allow him to use them. Of course, this made people want them more. Along with the new shoe came Michael Jordan himself. Michael Jordan became one of the most popular sports figure of his time. Through his flashy dunks and acrobatic moves, MJ won fans on and off the court.

The new Air Jordan’s created a whole now lifestyle and culture. From inner city kids who made them a must-have, to suburban kids who wanted to have a piece of “his greatness”, the shoe became a cultural lightning bolt. Selling at around three figures, Air Jordan’s made getting one a status symbol as well as lifestyle. Proof of which can be seen from gang violence in which individuals were killed for there Jordan’s.

While many would say that they are just ‘shoes’, let us dissect what exactly they mean by that. As a society we have certain ideas on what is appropriate attire. For example, wearing a suit and tie to a meeting is appropriate while wearing jeans is not. The Air Jordan has become a new symbol. Not only does it represent just a ‘shoe’, but it represents the whole lifestyle and culture of basketball. Athletes buy the shoes in hopes that they can have a shed of ‘Jordan’ in them, while others buy them just to be part of the culture. In some cases, Jordan’s have become part of ones wardrobe on a daily basis.

Whatever the case may be, when a boy or girl begins to tie the laces to there Jordan’s they are putting on a piece of history. They are putting on the shoe that Michael Jordan helped create. Michael Jordan wanted to create a shoe that was stylish and trend setting while comfortable and supportive to the athlete. Not only has he done this, but he has created something else.

The Lifestyle.

Sports

The Dream That Could Die

June 16, 2008

It started with a whistle and ended with a whistle. As the Los Angeles Laker’s took the floor for the last time in Los Angeles, thousands watched with anxious thoughts. Would the Laker’s walk out victorious? Or would the Laker’s walk out as only ‘second best.’ After day’s of watching the Laker’s second half breakdown in game 4, LA wondered which Laker team would show up for game 5. Would it be the energetic and confident Laker’s from the first half, or would it be the lethargic and fragile Laker squad from the second half. One thing was sure though, number 24 wouldn’t go out without a fight.

“There’s a million way to get respect…but there’s only one way to get the kind of respect thats undeniable.The kind that they can never take away from you. Win”

Win. Simple as that. While it is only 3 letters it means the world to some. For the Laker’s, the dreams of winning a championship meet them face to face.

One would expect the Laker’s to be worried and down after the greatest comeback win in NBA Finals history by the Celtics, but instead it was just the opposite. As if it is all part of a script, Kobe Bryant is unfazed. The kind of calm and collectiveness that Kobe shows at news conferences and at team meetings is one that we haven’t seen in ages. The last time we saw someone this collected and calm? Michael Jordan, 1989.

What many remember as “The Shot” over Craig Ehlo followed a game 6 loss to the Cavaliers which would have clinched the series. In a game that crushed the hearts of the Bulls, Michael Jordan remained calm and collective and stated three words to his team mates. “We will win.” These same words would be echoed by a young man with talents beyond our imagination. Fast Forward back to the present Game 5, and LA fans find themselves in the same predicament. Up by 15 at one point, the Laker’s have see there lead almost cut in half. As the game cuts to the final 3 minutes LA fans watch with fear on would shoulder, and hope on the other. With the game too close to call, each minute is precious, each dribble important, each shot contested.

As the whistle finally blows, the Laker’s live another day. In a game where passion played as much of a role as talent, Kobe Bryant remains calm and collective at post-game interviews. In a series where the odds are against them, the quote “Be history or make history” seems appropriate. While we can’t say with certainty that the Laker’s will make history, many would agree that this Laker team has all the tools, talents, and drive to do just that.

Make history.