There are ideas and then there are great ideas. The difference between ‘ideas’ which we think of everyday and the occasional great idea, is that great ideas compel us to tell someone and take action. Whether it’s a new way to improve public transit or new method of understanding online customers, great ideas are dangerous for one reason: they change the status quo.
For many, status quo means doing what everyone else is. In other words, fitting in.
So why do people like to fit in? The saying “go with the flow,” is popular among the masses and refers to complying with the systems set in place. Perhaps it is the convenience of having a system established on how to do things or the idea of ‘blending in,’ but what we all need to remember is that fitting-in means that you are boring. Applying Seth Godin’s concept of “the purple cow,” individuals that choose to ‘go with the flow’ and make no effort to be ‘remarkable,’ are replaceable. Continue Reading…