If you think you don’t know how to network, just take out your cellphone and go to your contacts. You are already networking. Believe it or not, but some students have no idea what networking is or why it is important. In a business sense, networking is like your yellow pages or directory. Whether you need someone who can design you a website or help you get that foot in the door at a job opening, networking is a powerful tool.
I remember reading that power can be judged by the influence of one’s network. If that is the case, then it is imperative that individuals begin working on building up their network as early as possible. One of the first places that you can start building solid relationships is during college. Everyday you meet new people and have plenty of opportunities to find groups and meetings that you can network at. For myself, I made it a point to try and meet new people from different majors who I could keep in touch with after college. The advantage of this is that if I ever needed some assistance with something out of my scope, I could always just dial up a friend and ask them. Even better, I could refer my own clients to others that I trust and have built a good relationship with.
While networking can be thought of as a business tool, it can also be a social tool as well. For example, if you see a girl you are interested in, it is always easier to have your friend who knows her, introduce you to her. As a college student, networking is mainly a social aspect. If you want to look at it in a business sense, college students network with each other so that they can exchange homework or to study for tests. Networking can be broken down into two parts: the social part and the business part. The two main questions that you can categorize your contacts are “how do you know them” and “what do they do.” The first, “how do you know them,” can be thought of as the social aspect of networking. Are they friends from school or a club? Where did you meet them? The social aspect of networking is all about getting to know them. The business part or what I call the “what do they do” aspect is all about knowing how you can help each other out. Several of my friends work in the financial market and I frequently ask them about how the market is doing and what they forecast. In return I help them with some social marketing ideas and also have advised them on how they can use the social media platforms like a blog to brand themselves.
If you are still in college or just about to graduate here are some tips and ways you can start building your network:
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