Answer the following questions with a simple Yes or No:
An important part of a companies brand is how they engage their community. Your community can help you climb to new heights, but can also bring you back down to earth. With consumers becoming less receptive to brands that market themselves through traditional forms of marketing such as television and print, companies have begun to embrace social media platforms like Twitter and Facebook as powerful tools for engagement. As the number of companies using social media continue to rise, companies must be prepared to answer the question “how will you engage your community?”
This past week I was able to listen and interact with some of the great minds in social media at the Social Media Marketing Strategies Conference. Some of the big names included keynote speakers MC Hammer and Ian Schafer, as well as Rohit Bhargava [Digital Strategy & Marketing, Ogilvy], Michael Bissell [President, Conquent ], Jun Loayza [President, SocialMediaMarketing.com], Brian Solis [Principal, PR2.0 & FutureWorks], and Shiv Singh [VP & Global Social Media Lead, Razorfish]. From the event I was able to learn about the direction of social media and more importantly, the growing role it will play in a companies success. Continue Reading…
When you apply for a job, one of the first things that employers will do is take a look at your resume. Traditionally, this along with a face to face interviews were the steps to getting a job. With the ability to now get information within seconds, traditional steps to getting a job are being substituted by other methods. What it says on paper is no longer enough information for employers. With information becoming easier to gather, employers want to get as much information as they can on possible candidates. Using sites like Twitter, Facebook and LinkedIn, employers can now find out when you first started a job, who you know, as well as other information you may not want them to know like where you went last night or that ‘one crazy night’ during college.
Launched in early 2004, Facebook is now the 3rd most visited website according to Compete.com and has not only helped users reconnect with old friends and make new ones, but sparked a new culture that can be described as “social voyeurism.” Another word that I have heard used to describe it is “social network stalking.” While many argue that it is unfair for employers to use your Facebook account as basis for being qualified for a job, what people need to realize is that whatever you put online becomes part of the world wide web. Privacy is a myth. No matter how much privacy you put on your Facebook account, there are ways for employers to get that information. From companies having current employees already in your network to ‘dummy’ accounts that friend potential candidates, for one to believe their Facebook accounts are private is wrong.
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Whether it’s texting a friend or downloading the newest song off iTunes, being a kid has changed drastically. Gone are the days of waking up for Saturday morning cartoons and in are chatrooms and spending hours watching YouTube. It can be argued that technology has made our lives easier and enables us to accomplish more, but to say that technology has improved life all around is far fetched.
Do you remember when you would wake up Saturday mornings and watch The Teenage Mutant Ninja Turtles or go over to your friends house for a sleep over and get excited when you could stay up past your bedtime? You may not remember all the details, but you do remember how much fun it was to be a kid. As a kid you worried about when you would lose your next tooth and whether you would get the ‘nice’ teacher at school. Nowadays, kids have different priorities and different agendas.
To give you an idea of what kids know and do now, I asked some 11 year olds the other day if they knew what “Monopoly” and “Jenga” was to which they responded no. When asked if he knew who Britney Spears and 50 Cent were, they knew immediately. 11 year olds don’t know popular board games, but do know pop sex idol, Britney Spears, and rapper 50 Cent. Do you see something wrong here? Kids are growing up too fast and technology has a huge part in this.
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