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Marketing

Why Ideas Are Like Eggs

November 26, 2014

Eggs. If you are just starting to learn how to cook, they are probably the first thing you will try your luck at. From hard-boiled to scrambled, deviled to fried, everyone has their own special way of preparing eggs. Still, the unique aspect of eggs is that although they are relatively simple cook, it’s quite difficult to perfect.

Ideas are much the same. Everyone can have think up an idea, but executing it and producing positive results is difficult. There plenty of books out there that talk about ideas, but just how there are many recipes on how to make the ‘perfect’ egg, its less about the steps and more on the detail of the execution.

Paying Attention To Detail

English mathematician and philosopher, Alfred North Whitehead once said that “we think in generalities, but we live in detail.” His words not only resonate in our daily lives, but they also paint a clear picture of how ideas are formed and evolve. Too often do we assume that having the ‘right idea’ is all it takes that we forget that it’s the details that make an idea relevant and impactful. To fully understand this, we re-visit the egg comparison.

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