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Clarence Otis

Marketing

How Services Marketing Can Save Your Business

July 8, 2009

Do you know your customer? That is the question that every business owner should ask themselves. If your response is something along the lines of “sort of” or “not really,” then now is the time to change that. With companies struggling to find new ways to attract customers, most businesses are missing an essential aspect to it all. Without fully understanding one’s customer, developing new products and marketing campaigns are futile. One cannot expect to be successful without being able to understand their target market.

While companies invest millions into their advertising and marketing campaigns, the biggest area that fails to receive appropriate attention is services marketing. Services marketing examines the relationship between the company and its customer as well as the quality and value that the customer experiences. While many may believe that this is just a small part of a larger picture, evidence shows that services marketing is playing a much larger role in the success and failure of companies. Continue Reading…