What draws in the attention of crowds and audiences when watching an ice skating performance is the ability of the performer to tell a story through their actions and motions in fluidity, while at the same time retaining perfect balance. In similar regards, this ‘balance’ is one that can be the difference between a good marketing campaign and a great one.
To understand the many dimensions and angles that marketing campaigns consist of, we would need chapters rather than articles to fully understand them. Still, understanding the art of balance in regards to marketing is a fairly simplistic concept. Continue Reading…