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Personal Branding

Get Your Game Face On

January 1, 2012

Whether your Michael Jordan or the guy that pretends he is, everyone has a ‘game face.’ Game face, which by Wikipedia’s definition is “the expression of one who is prepared for or is facing a lot of difficult and/or undesirable work, especially when it is imminent,” doesn’t just represent a visual expression of what’s to come, but also a specific mindset. When we say mindset, we are referring specifically to an individuals mental toughness when dealing with any and all tasks. In the business world in particular, an individuals ‘game face’ can be the difference between success and failure.

What Your Game Face Says About You

While an individuals ‘game face’ is commonly associated with competitive sports, its evident in any situation where a competitive element is present. From taking tests at school to finishing off an important presentation for work, a ‘game face’ doesn’t just tell people that you are ready for the task at hand, it lets others know that you welcome the challenge.

While it was mentioned earlier that everyone has a ‘game face,’ not everyone shows it. Although there is nothing wrong with this, one of the most valuable attributes in the business world is an individuals desire to do more and a willingness to accept any challenge. Using that logic, the sooner an individual is able to put forth their ‘game face,’ the more valuable they become.

Remember, ‘game face’ isn’t just a visual expression, it can also be a specific mindset when given a difficult situation.

Why We Think of Sports First

As previously stated, when people hear the word ‘game face’ they think of sports. So much has sports come to be associated with the term that we rarely think about what the actual meaning of a menacing scowl or a piercing stare from an athlete represents.

While at first glance ones ‘game face’ might appear to be a reflection of ones current state of mind, it goes beyond that and digs deeper into the individuals character and emotions. One way to think of the term ‘game face’ is to associate it with one’s mettle or ability to cope with difficult situations. From Kobe Bryant grinding his teeth together during crunch time to Tiger Woods stern expression when staring down a fairway, there is no other arena aside from sports that can create an emotional roller-coaster the way that sports does.

Step Up to the Plate

You don’t have to be a superstar athlete to have a game face. In fact, you don’t need to be an athlete at all. The business world is full of situations where ones game face is put to the test. For some, it’s harder than others to actually show it, but it’s something that everyone should work toward. Focus, mental toughness, preparedness; these are all part of one’s ‘game face.’ It doesn’t matter what yours looks like. What’s more important is that you actually show it when the situation arises.  Similar to sports and how athletes compete against each other to gain an edge, the business world is as many would say, “a dog eat dog world.” With that said, how will you deal with the challenges that you encounter everyday?

Here’s some advice: Don’t back down from a challenge, welcome it.

 

Personal Branding

How To Build An Online Presence By Blogging In Two Easy Steps

December 27, 2011

When it comes to blogging, it doesn’t matter what your company does or what area it operates in. Writing a blog gives anybody the opportunity to maintain a global online presence. For example, say you were to look for an auto dealer in the Yellow Pages. You would find several businesses in your local area. However, if you type “auto dealer” into a search engine, you’ll get results from every corner of the world.

The Internet makes today’s business markets even more accessible. Blogging is a tool that allows businesses to cater to their potential clients on an online platform. Maintaining a blog can help a company website climb the ranks of global search engines while simultaneously providing a narrow focus to local consumers. Two key approaches allow business owners to establish a successful blog.

1. Provide new content frequently

Search engine algorithms are constantly changing, but a few points tend to be consistent. Among them is a desire to see new content on a website. The logic behind this is that if a site is updated regularly then it’s an “active” website. A site that’s never updated could potentially be seen as old and irrelevant, which can adversely affect search engine optimization (SEO) rankings. Updating a company blog frequently as an extension of the site allows business owners keep their websites current.

Though keyword rankings are crucial for a company to maintain a solid online presence, blogs should not used for SEO purposes alone. A person visiting a site feels the same way about new content. New content is not only an indicator of how active a website is, but also how active and informed a company is.

2. Hone your writing focus.

To keep a consistent audience, you’ll need to fine tune the exact content you plan to provide. The goal of blogging for a specific audience isn’t about hard selling. No one wants to read a blog that’s simply a filler for advertisement. By making your blog a place to educate your customers, your enterprise will gain recognition as being an industry authority.

Let’s go back to the auto dealer example:

You observe an increased need for used cars in your local market. You’ve already listed “used cars” as your company’s specialty on your website, but you want to make that information more accessible to potential customers. Your blog is a great way to highlight additional content about both the global auto industry and your local market. You might start by writing an entry on a new industry trend. A few days later you can write a post what it takes to be a licensed auto dealer in your state, making sure to include in keywords like “licensed,” “auto dealer bond” and “work history.” Another entry could describe the different kinds of warranties you provide when people buy a used car from your dealership.

The Internet puts the global marketplace at our fingertips, which makes it even more important for a business to find its niche. Through regular blogging with a focused narrative you can build a strong roster of regular customers.

This article was provided by Kristen Bradley of Surety Bonds.com, a nationwide surety bond producer. Surety Bonds.com works with a number of marketing firms that develop comprehensive online marketing strategies. The agency promotes effective online approaches to entrepreneurs and business owners to help them succeed with their professional ventures.

Personal Branding

How Big Is Your Network?

March 29, 2010

The other day I received a Facebook friend request from someone I didn’t know. While I was surprised at the request, it wasn’t the first time. When I view their profile they had over 3,500+ ‘friends,’ zero of which I knew. While there are those that use Facebook to build quality connections and meet new people, there are those that ‘collect’ friends. Like baseball cards, there are some who boast about the number of friends that they have on Facebook.

Still, this is nothing new. Long before there was LinkedIn, there was business cards, and before that, a simple handshake. For as long as ‘networking’ has been linked with ‘opportunity’ and ‘possibility,’ it seems that the common sentiment is that the larger your network is, the more opportunities you will have. With social media though, ones’ ‘network’ is evolving into more than just ‘opportunities’ and ‘possibilities,’ but ‘relationships.’ Continue Reading…

Featured, Personal Branding

I Own Seth Godin

July 31, 2009

Yes, it is true. I now officially own the marketing guru himself Seth Godin. After spending just over $10, I now own Seth Godin along with a copy of “The Little Book of Marketing Secrets.” While I might never be able to read “The Little Book of Marketing Secrets” because of it being no bigger than my thumb, I already feel smarter and full of confidence. This is what a 5.375″ action figure of Seth Godin does to you. It makes you feel like a champ.

While I may never be as popular and famous as Seth Godin, when I saw his action figure starting at me while browsing through a local shop on vacation, I knew that I had to have it. Seth Godin would be pleased to know that he was in good company. To the left of him was an action figure of Jesus and to the right of him, Albert Einstein himself. While I hadn’t purchased an action figure since I was 10 years old, Seth should feel rest assured that he will be joining an elite crowd. He will joining the likes of Wolverine, Batman, and the Teenage Mutant Ninja Turtles. Continue Reading…