
Although listed as one of the 10 most popular majors in an article by CNN and CareerBuilder.com, marketing continues to have an ever changing definition. For example, if you ask a freshman what marketing is and compare it with someone who is about to graduate and you are mostly likely to get two completely different answers. The reason for this isn’t that they haven’t been educated properly. Rather, it’s that ‘marketing’ itself changes everyday. What would be considered ‘marketing’ one day, may be considered something different the next. In very few career paths do you see such dynamics which is why many students with a marketing degree end up in jobs and positions they didn’t ‘expect.’
While a marketing student who is reading this may jump at this and say that they aren’t one of those people who don’t know what marketing is, the reality is that if what you know about marketing is from the definition you read in textbooks, you really don’t marketing is. (more…)
Jun 27, 2010 | Categories: Marketing | Tags: Marketing, Ogilvy and Mather, Social Media, Technology | Leave A Comment »

According to an article published by Dr. Tamara Knapp-Grosz, 90 percent of long distance relationships will end within the first year. Based on those numbers, if you are in a long distance relationship, the chances of your relationship lasting longer than 12 months is about the same as you getting into Princeton. While the numbers may be no more than a statistical reference, the fact remains that long distance relationships more often break a relationship than make them stronger.
Look how far we have come today though and you realize that 90 percent is just a number. Technology and human innovation has made us smarter, improved the quality of life and has enabled us to understand far more than we ever imagined. Not only has technology helped improve these aspects of our lives, but it has also helped improve relationships, especially long distance. Today, no ‘long distance survival package’ is complete without a webcam, an unlimited texting plan and Facebook. (more…)
Jan 27, 2010 | Categories: Relationships | Tags: Couples, Long Distance Relationships, Skype, Technology | 4 Comments »