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In the realm of services marketing, their are companies that don’t have any idea what they are doing, and then their are those that just get it and do a great job. Among those that got it right is Disney and the experience of guests at their parks. For the past 50 or so years, …

From the simplistic marquee that adornes the entrance to the modern and stylish decor, Georges at the Cove in La Jolla, California offers an upscale experience in a contemporary setting. Georges at the Cove offers guests three different dining expereinces, George’s California Modern, Ocean Terrace, and George’s Bar. While each are unique, all three are …