http://www.josephayi.com

In 2011, Twitter users accounted for nearly 33 billion tweets a day. During the same year, Facebook more than doubled their community size, by growing to 850 million members worldwide. With no signs of slowing down, the brands that get the most out of user interactions will be the ones who are able to distinguish …

When you look at the above advertisement, you will find two elements: the athlete and the brand. While individually, they each represent something different, together they unite to form one singular message. Although the message is now singular, the question though is which message connects with people the most. Is it the athlete or is …

If you’ve followed the advertising and marketing industry news of late, one item that might have caught your eye is the growing number of brands reviewing their media buying, advertising and brand representation. From Jaguar Cars moving their 6 year, $100 million global account from Euro RSCG Worldwide to Spark44,  to Disney Media ending their …

Eggs. If you are just starting to learn how to cook, they are probably the first thing you will try your luck at. From hard-boiled to scrambled, deviled to fried, everyone has their own special way of preparing eggs. Still, the unique aspect of eggs is that although they are relatively simple cook, it’s quite …

Everyone’s had one. Whether they’d like to admit it or not, everyone remembers the ‘one’ that got away. Although the pronoun ‘one’ is commonly in reference to a girl or boy, I am not just talking about relationships exclusively. Rather, we widen the scope and apply ‘one’ to every event, person, and opportunity we let …

When it comes to blogging, it doesn’t matter what your company does or what area it operates in. Writing a blog gives anybody the opportunity to maintain a global online presence. For example, say you were to look for an auto dealer in the Yellow Pages. You would find several businesses in your local area. …

Ideas: Scalability Versus Creativity In a recent article entitled, “China, India Offer Marketers Opportunities for Scalable Ideas,” AdAge touched upon the scalability of ideas and how in certain situations, ideas that scale should come first, followed by creativity. Using China and India as examples of areas where scalability are keys to a successful marketing strategy, …

Although listed as one of the 10 most popular majors in an article by CNN and CareerBuilder.com, marketing continues to have an ever changing definition. For example, if you ask a freshman what marketing is and compare it with someone who is about to graduate and you are mostly likely to get two completely different …

Yes, it is true. I now officially own the marketing guru himself Seth Godin. After spending just over $10, I now own Seth Godin along with a copy of “The Little Book of Marketing Secrets.” While I might never be able to read “The Little Book of Marketing Secrets” because of it being no bigger …

What draws in the attention of crowds and audiences when watching an ice skating performance is the ability of the performer to tell a story through their actions and motions in fluidity, while at the same time retaining perfect balance. In similar regards, this ‘balance’ is one that can be the difference between a good …