Posts Tagged ‘Kobe Bryant’
When you look at the above advertisement, you will find two elements: the athlete and the brand. While individually, they each represent something different, together they unite to form one singular message. Although the message is now singular, the question though is which message connects with people the most. Is it the athlete or is [...]
Continue reading →Winning Solves [Almost] Everything
June 1, 2009, by Joseph Yi in SportsIn an ideal world, you would never lose. Winning would be easy and losing would be a figment of the imagination. Unfortunately, we can only dream about that kind of world. Instead, losing is a reality which makes winning that much more important. In the past month or so I have heard ramblings about how [...]
Continue reading →How To Be Kobe Bryant In The Workplace
May 23, 2009, by Joseph Yi in SportsIf you were to take away the Hollywood sign, most everyone would notice and panic. Similar to that sentiment, if Kobe Bryant were to play basketball in any city other than Los Angeles, people would be in disarray and begin a ‘bring Kobe back’ campaign. While Kobe leaving LA may seem like a far off [...]
Continue reading →What Sports Stars Do On the Weekend..
October 25, 2008, by Joseph Yi in News, SportsAnyone here look familiar? Alex Rodriguez, Tony Hawk, Michael Phelps, and last but not least, Kobe Bryant rocking it with Guitar Hero.
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