Posts Tagged ‘Kobe Bryant’

The Athlete Versus The Brand

The Athlete Versus The Brand

March 1, 2012
By Joseph Yi
in Branding, Marketing, Sports

When you look at the above advertisement, you will find two elements: the athlete and the brand. While individually, they each represent something different, together they unite to form one singular message. Although the message is now singular, the question though is which message connects with people the most. Is it the athlete or is [...]

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Winning Solves [Almost] Everything

June 1, 2009, by Joseph Yi in Sports

In an ideal world, you would never lose. Winning would be easy and losing would be a figment of the imagination. Unfortunately, we can only dream about that kind of world. Instead, losing is a reality which makes winning that much more important. In the past month or so I have heard ramblings about how [...]

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How To Be Kobe Bryant In The Workplace

May 23, 2009, by Joseph Yi in Sports

If you were to take away the Hollywood sign, most everyone would notice and panic. Similar to that sentiment, if Kobe Bryant were to play basketball in any city other than Los Angeles, people would be in disarray and begin a ‘bring Kobe back’ campaign. While Kobe leaving LA may seem like a far off [...]

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What Sports Stars Do On the Weekend..

October 25, 2008, by Joseph Yi in News, Sports

Anyone here look familiar? Alex Rodriguez, Tony Hawk, Michael Phelps, and last but not least, Kobe Bryant rocking it with Guitar Hero.

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