WWCD? What Would Craigslist Do?
Meet Craig Newmark. You may not recognize him if he walked past you, but you’ve probably heard of the website he started. Craigslist. With an estimated 48.7 million people visiting his site a month from the U.S. alone, Craigslist is in a league of its own.
While it continues to climb in traffic, one thing continues to stay consistent: the lack of change. Unlike sites like Apple, where the main page seems to change every other day, Craigslist has had the same bland user interface that everyone has now become accustomed to seeing. Aside from minor changes here and there, Craigslist has made little change to their website for the most part. With no future plans to change the site nor many of its policies, with online engagement and social media on the rise, the question now becomes: What Would Craigslist Do? (more…)
Marketing: Why You Must Continue To Change
5 years ago, marketing through online branding was considered far fetched at best. The concept was raw, and the number of companies using it scarce. Today though, blogs, social networking profiles and online advertisements have become almost standard practice when it comes to marketing. The question now becomes “what brought about the change?”
The answer to this lies within the question: Change.
We must always remember that although ‘change’ can be a frightening concept, ‘change’ has helped us improve our quality of living, helped us make new discoveries and in some cases, been a beacon for hope.
When it comes to marketing, change can be scary, exciting and rewarding. What’s important is that we always remember that change is inevitable. (more…)
