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One of the most highly regarded authorities on restaurants, the Michelin Guide awards one to three stars to restaurants that are deemed to be of ‘high culinary merit.’ The significance of receiving a star is as follows: 1 star indicates a good place to stop on your journey; two stars indicates that a restaurant is [...]

The dictionary defines ‘resilience’ as: 1. the power or ability to return to the original form, position, etc., after being bent, compressed, or stretched; elasticity. 2. ability to recover readily from illness, depression, adversity, or the like; buoyancy. While the two definitions lend explanation to the term, the context to which the term is applied [...]

When you look at the above advertisement, you will find two elements: the athlete and the brand. While individually, they each represent something different, together they unite to form one singular message. Although the message is now singular, the question though is which message connects with people the most. Is it the athlete or is [...]

When Joan Ganz Cooney and Lloyd Morrisett first embarked on creating Sesame Street, they could never have imaged the impact that it would have. With over 100 Emmy awards to its’ name, Sesame Street remains one of the most popular children’s television shows to date. Started in 1969, Sesame Street not only introduced us to [...]

Ideas: Scalability Versus Creativity In a recent article entitled, “China, India Offer Marketers Opportunities for Scalable Ideas,” AdAge touched upon the scalability of ideas and how in certain situations, ideas that scale should come first, followed by creativity. Using China and India as examples of areas where scalability are keys to a successful marketing strategy, [...]

Although listed as one of the 10 most popular majors in an article by CNN and CareerBuilder.com, marketing continues to have an ever changing definition. For example, if you ask a freshman what marketing is and compare it with someone who is about to graduate and you are mostly likely to get two completely different [...]

In 23 BC, Horace first introduced to us the idea of Carpe Diem. Carpe Diem, or “seize the day,” has since become a way of life for some, and for others, a constant reminder of the importance of ‘living’ each day. In the business world, carpe diem can be seen all around us. For entrepreneurs, [...]