Carpe Diem: Riding The Wave To Success
In 23 BC, Horace first introduced to us the idea of Carpe Diem. Carpe Diem, or “seize the day,” has since become a way of life for some, and for others, a constant reminder of the importance of ‘living’ each day. In the business world, carpe diem can be seen all around us. For entrepreneurs, carpe diem not only serves a motto, but also a beacon for new opportunities.
Seize The Day
When Horace first mentioned carpe diem, it was part of a longer message from Odes Book I.
In full, Horace writes: carpe diem quam minimum credula postero.
In translation this means: Seize the day and place no trust in tomorrow.
How Services Marketing Can Save Your Business
Do you know your customer? That is the question that every business owner should ask themselves. If your response is something along the lines of “sort of” or “not really,” then now is the time to change that. With companies struggling to find new ways to attract customers, most businesses are missing an essential aspect to it all. Without fully understanding one’s customer, developing new products and marketing campaigns are futile. One cannot expect to be successful without being able to understand their target market.
While companies invest millions into their advertising and marketing campaigns, the biggest area that fails to receive appropriate attention is services marketing. Services marketing examines the relationship between the company and its customer as well as the quality and value that the customer experiences. While many may believe that this is just a small part of a larger picture, evidence shows that services marketing is playing a much larger role in the success and failure of companies. (more…)
