The Athlete Versus The Brand
When you look at the above advertisement, you will find two elements: the athlete and the brand. While individually, they each represent something different, together they unite to form one singular message. Although the message is now singular, the question though is which message connects with people the most. Is it the athlete or is it the brand? Some may answer that the advertisement doesn’t favor one side more than the other, but athletes for the most part have been the centerpiece of sports marketing campaigns and continue to be the centerpiece for global sports brands. (more…)
Life Without Lag: The Social Media Effect
Google maps says it takes 10 minutes to get from point A to point B. Unfortunately, 10 minutes ends up being more like 13 minutes. Although it’s just 3 minutes off, that’s 3 minutes lost. As the day continues, the minutes add up. How many minutes have you wasted? Whether it’s the time wasted in traffic or the time spent waiting in lines, it makes one wonder what life without lag would be like.
While no one would say they enjoy waiting in long lines or sitting in traffic, it has become a part of life. Just how brushing your teeth and tying your shoelaces have become second nature, so has living with ‘lag.’ We complain about it, but with no solution. The delays that we experience every day in our lives also occur because of uncontrollable events. From the snow storm that delays a flight home on the holidays to the rain that makes traffic seem twice as slow, we have accepted delay and lag as part of our lives. (more…)
I Own Seth Godin
Yes, it’s true. I now officially own the marketing guru himself Seth Godin. After spending just over $10, I now own Seth Godin along with a copy of “The Little Book of Marketing Secrets.” While I might never be able to read “The Little Book of Marketing Secrets” because of it being no bigger than my thumb, I already feel smarter and full of confidence. This is what a 5.375″ action figure of Seth Godin does to you. It makes you feel like a champ.
While I may never be as popular and famous as Seth Godin, when I saw his action figure starting at me while browsing through a local shop on vacation, I knew that I had to have it. Seth Godin would be pleased to know that he was in good company. To the left of him was an action figure of Jesus and to the right of him, Albert Einstein himself. While I hadn’t purchased an action figure since I was 10 years old, Seth should feel rest assured that he will be joining an elite crowd. He will joining the likes of Wolverine, Batman, and the Teenage Mutant Ninja Turtles. (more…)