Sports

The Athlete Versus The Brand

The Athlete Versus The Brand

March 1, 2012
By Joseph Yi
in Branding, Marketing, Sports

When you look at the above advertisement, you will find two elements: the athlete and the brand. While individually, they each represent something different, together they unite to form one singular message. Although the message is now singular, the question though is which message connects with people the most. Is it the athlete or is [...]

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Great Work Ethic Versus Great Potential

Whether it’s sports or business, the word ‘potential’ is a dangerous word to throw around. The reason behind this is because it’s purely based on instinct and assumptions. No matter how much data you want to throw at it, once the word ‘potential’ is included, it’s anyone’s game. The dictionary likes to define ‘potential’ as [...]

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Winning Solves [Almost] Everything

June 1, 2009, by Joseph Yi in Sports

In an ideal world, you would never lose. Winning would be easy and losing would be a figment of the imagination. Unfortunately, we can only dream about that kind of world. Instead, losing is a reality which makes winning that much more important. In the past month or so I have heard ramblings about how [...]

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How To Be Kobe Bryant In The Workplace

May 23, 2009, by Joseph Yi in Sports

If you were to take away the Hollywood sign, most everyone would notice and panic. Similar to that sentiment, if Kobe Bryant were to play basketball in any city other than Los Angeles, people would be in disarray and begin a ‘bring Kobe back’ campaign. While Kobe leaving LA may seem like a far off [...]

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How NBA Stars Are Using Twitter To Brand Themselves

May 11, 2009, by Joseph Yi in Social Media, Sports

Ever wanted to know what Shaquille O’neal does before a game or where Baron Davis likes to go on his off days? Thanks to Twitter, now you can. For the last 4 months, I have been watching the accounts of players like Shaquille O’neal and Baron Davis and have been paying careful attention to the [...]

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Mission: Live at 24 Hour Fitness

January 8, 2009, by Joseph Yi in College, Lifestyle, Social Media, Sports

In the next month, I will be attempting to spend 24 hours at a 24 hour fitness. I will eat, sleep, and exercise at 24 hour fitness. It may seem a little crazy (maybe more than a little), but it was an idea that I came up with when talking with my friend. As a [...]

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What Sports Stars Do On the Weekend..

October 25, 2008, by Joseph Yi in News, Sports

Anyone here look familiar? Alex Rodriguez, Tony Hawk, Michael Phelps, and last but not least, Kobe Bryant rocking it with Guitar Hero.

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The Shoe That Became A Lifestyle

June 20, 2008, by Joseph Yi in News, Sports

As I signed on the dotted line, I signed away $143.24. In return, I was given the newest pair of Kobe’s to hit stores. While some may consider it a waste, some consider it hobby and to others a passion. Like car collectors, coin collectors or even stamp collectors, shoe collectors are plenty in numbers. [...]

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The Dream That Could Die

June 16, 2008, by Joseph Yi in Sports

It started with a whistle and ended with a whistle. As the Los Angeles Laker’s took the floor for the last time in Los Angeles, thousands watched with anxious thoughts. Would the Laker’s walk out victorious? Or would the Laker’s walk out as only ‘second best.’ After day’s of watching the Laker’s second half breakdown [...]

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