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The sports game has drastically changed. Yes, fans still root for their favorite teams and wear their lucky jersey on game day, but off-the-field, sports teams have shifted from traditional marketing strategies and advertising models toward more progressive and hands-on approaches. With an ever growing demand by consumers for engagement and relevancy, the sports industry [...]

When it comes to sports, there are two points of views that it can be viewed from. The first is from a fans perspective and the second is from those who work on getting the actual sporting events to happen. From a fans perspective, sports is as close to an emotional roller-coaster as you can [...]