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One of the most highly regarded authorities on restaurants, the Michelin Guide awards one to three stars to restaurants that are deemed to be of ‘high culinary merit.’ The significance of receiving a star is as follows: 1 star indicates a good place to stop on your journey; two stars indicates that a restaurant is [...]

One of the most common types of marketing comes in the form of email. In the case of brand-consumer relationships, when a consumer opts-in to giving their email it’s with the understanding that by willingly giving their information, the brand receiving it will provide them value. Whether it be in the form of discounts or [...]

Is a digital campaign great or does it just appear that way? Does it succeed and drive results or is it just an illusion? In a digital climate where everyone can be a critic, the truth about the quality of work is easily overlooked through rationalization and on-the-surface inspection. We see what we want to [...]

In 2011, Twitter users accounted for nearly 33 billion tweets a day. During the same year, Facebook more than doubled their community size, by growing to 850 million members worldwide. With no signs of slowing down, the brands that get the most out of user interactions will be the ones who are able to distinguish [...]

When you look at the above advertisement, you will find two elements: the athlete and the brand. While individually, they each represent something different, together they unite to form one singular message. Although the message is now singular, the question though is which message connects with people the most. Is it the athlete or is [...]

When Joan Ganz Cooney and Lloyd Morrisett first embarked on creating Sesame Street, they could never have imaged the impact that it would have. With over 100 Emmy awards to its’ name, Sesame Street remains one of the most popular children’s television shows to date. Started in 1969, Sesame Street not only introduced us to [...]

The sports game has drastically changed. Yes, fans still root for their favorite teams and wear their lucky jersey on game day, but off-the-field, sports teams have shifted from traditional marketing strategies and advertising models toward more progressive and hands-on approaches. With an ever growing demand by consumers for engagement and relevancy, the sports industry [...]

If you’ve followed the advertising and marketing industry news of late, one item that might have caught your eye is the growing number of brands reviewing their media buying, advertising and brand representation. From Jaguar Cars moving their 6 year, $100 million global account from Euro RSCG Worldwide to Spark44,  to Disney Media ending their [...]

Eggs. If you are just starting to learn how to cook, they are probably the first thing you will try your luck at. From hard-boiled to scrambled, deviled to fried, everyone has their own special way of preparing eggs. Still, the unique aspect of eggs is that although they are relatively simple cook, it’s quite [...]

When it comes to sports, there are two points of views that it can be viewed from. The first is from a fans perspective and the second is from those who work on getting the actual sporting events to happen. From a fans perspective, sports is as close to an emotional roller-coaster as you can [...]