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One of the most highly regarded authorities on restaurants, the Michelin Guide awards one to three stars to restaurants that are deemed to be of ‘high culinary merit.’ The significance of receiving a star is as follows: 1 star indicates a good place to stop on your journey; two stars indicates that a restaurant is [...]

The dictionary defines ‘resilience’ as: 1. the power or ability to return to the original form, position, etc., after being bent, compressed, or stretched; elasticity. 2. ability to recover readily from illness, depression, adversity, or the like; buoyancy. While the two definitions lend explanation to the term, the context to which the term is applied [...]

In 2011, Twitter users accounted for nearly 33 billion tweets a day. During the same year, Facebook more than doubled their community size, by growing to 850 million members worldwide. With no signs of slowing down, the brands that get the most out of user interactions will be the ones who are able to distinguish [...]

If you’ve followed the advertising and marketing industry news of late, one item that might have caught your eye is the growing number of brands reviewing their media buying, advertising and brand representation. From Jaguar Cars moving their 6 year, $100 million global account from Euro RSCG Worldwide to Spark44,  to Disney Media ending their [...]

When it comes to sports, there are two points of views that it can be viewed from. The first is from a fans perspective and the second is from those who work on getting the actual sporting events to happen. From a fans perspective, sports is as close to an emotional roller-coaster as you can [...]

As a business continues to grow in sales, there comes a point when a business needs to decide whether they should expand their product line offering or if they should continue to work with what they have. While there are many reasons why a business could benefit from expansion, there are also many reasons why [...]

Starting in the early 1980′s and lasting well into the 1990′s, the Coca-Cola Company  and Pepsi Cola engaged in what would be called the “cola wars.” While to the average consumer, the cola wars meant being blasted with Pepsi and Coke commercials and billboards, while to both the companies it was a pivotal point from [...]

Ideas: Scalability Versus Creativity In a recent article entitled, “China, India Offer Marketers Opportunities for Scalable Ideas,” AdAge touched upon the scalability of ideas and how in certain situations, ideas that scale should come first, followed by creativity. Using China and India as examples of areas where scalability are keys to a successful marketing strategy, [...]

For most of us, we grew up with our parents telling us how to ‘fit in.’ From making friends the first day of school, to picking the right groups to join, being different was something foreign. In the business world, we see much of the same in the work that we do. Although creativity and [...]

Meet Craig Newmark. You may not recognize him if he walked past you, but you’ve probably heard of the website he started. Craigslist. With an estimated 48.7 million people visiting his site a month from the U.S. alone, Craigslist is in a league of its own. While it continues to climb in traffic, one thing [...]