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When you look at the above advertisement, you will find two elements: the athlete and the brand. While individually, they each represent something different, together they unite to form one singular message. Although the message is now singular, the question though is which message connects with people the most. Is it the athlete or is [...]

Everyone’s had one. Whether they’d like to admit it or not, everyone remembers the ‘one’ that got away. Although the pronoun ‘one’ is commonly in reference to a girl or boy, I am not just talking about relationships exclusively. Rather, we widen the scope and apply ‘one’ to every event, person, and opportunity we let [...]

Starting in the early 1980′s and lasting well into the 1990′s, the Coca-Cola Company  and Pepsi Cola engaged in what would be called the “cola wars.” While to the average consumer, the cola wars meant being blasted with Pepsi and Coke commercials and billboards, while to both the companies it was a pivotal point from [...]