How Big Is Your Network?
The other day I received a Facebook friend request from someone I didn’t know. While I was surprised at the request, it wasn’t the first time. When I view their profile they had over 3,500+ ‘friends,’ zero of which I knew. While there are those that use Facebook to build quality connections and meet new people, there are those that ‘collect’ friends. Like baseball cards, there are some who boast about the number of friends that they have on Facebook.
Still, this is nothing new. Long before there was LinkedIn, there was business cards, and before that, a simple handshake. For as long as ‘networking’ has been linked with ‘opportunity’ and ‘possibility,’ it seems that the common sentiment is that the larger your network is, the more opportunities you will have. With social media though, ones’ ‘network’ is evolving into more than just ‘opportunities’ and ‘possibilities,’ but ‘relationships.’ (more…)
Marketing: The Art Of Balance
What draws in the attention of crowds and audiences when watching an ice skating performance is the ability of the performer to tell a story through their actions and motions in fluidity, while at the same time retaining perfect balance. In similar regards, this ‘balance’ is one that can be the difference between a good marketing campaign and a great one.
To understand the many dimensions and angles that marketing campaigns consist of, we would need chapters rather than articles to fully understand them. Still, understanding the art of balance in regards to marketing is a fairly simplistic concept. (more…)
Great Work Ethic Versus Great Potential
Whether it’s sports or business, the word ‘potential’ is a dangerous word to throw around. The reason behind this is because it’s purely based on instinct and assumptions. No matter how much data you want to throw at it, once the word ‘potential’ is included, it’s anyone’s game. The dictionary likes to define ‘potential’ as “the inherent capacity for coming into being,” but a better definition might be: “it might happen and it might not.” Too often are we caught up talking about the ‘potential’ of an individual that we forget about a little something called hard work.
Perhaps the best way to understand the dichotomy between hard work and potential is to look at sports. (more…)