Monthly Archives

July 2009

Featured, Personal Branding

I Own Seth Godin

July 31, 2009

Yes, it is true. I now officially own the marketing guru himself Seth Godin. After spending just over $10, I now own Seth Godin along with a copy of “The Little Book of Marketing Secrets.” While I might never be able to read “The Little Book of Marketing Secrets” because of it being no bigger than my thumb, I already feel smarter and full of confidence. This is what a 5.375″ action figure of Seth Godin does to you. It makes you feel like a champ.

While I may never be as popular and famous as Seth Godin, when I saw his action figure starting at me while browsing through a local shop on vacation, I knew that I had to have it. Seth Godin would be pleased to know that he was in good company. To the left of him was an action figure of Jesus and to the right of him, Albert Einstein himself. While I hadn’t purchased an action figure since I was 10 years old, Seth should feel rest assured that he will be joining an elite crowd. He will joining the likes of Wolverine, Batman, and the Teenage Mutant Ninja Turtles. Continue Reading…

Entrepreneur

Entrepreneur Island

July 20, 2009

As the sun begins to set, the work day does not end. Instead, work continues late into the night with sleep the last thing on one’s mind. This is the life I have chosen. — An Entrepreneur

As an entrepreneur, if you want to ‘survive’ and make it off the ‘island’, then you must succeed. Failure is not an option, yet it is the most common result. In what can be called odd, so many people choose to play this game of ‘entrepreneurship’ even though they are fully aware that odds are against them.

The biggest question that one may ask is “Why play?” For some it is the thrill of watching their dreams take flight while for others it just comes natural. Just how some are born natural athletes, some are just natural entrepreneurs. For those that choose to follow their dreams and ideas, they find themselves stranded on an island with only one way off: success. This is as real as it gets. No one tells you how to play the game, nor how to succeed. You have to trust your instinct and most of all your dream. Continue Reading…

Marketing

How Services Marketing Can Save Your Business

July 8, 2009

Do you know your customer? That is the question that every business owner should ask themselves. If your response is something along the lines of “sort of” or “not really,” then now is the time to change that. With companies struggling to find new ways to attract customers, most businesses are missing an essential aspect to it all. Without fully understanding one’s customer, developing new products and marketing campaigns are futile. One cannot expect to be successful without being able to understand their target market.

While companies invest millions into their advertising and marketing campaigns, the biggest area that fails to receive appropriate attention is services marketing. Services marketing examines the relationship between the company and its customer as well as the quality and value that the customer experiences. While many may believe that this is just a small part of a larger picture, evidence shows that services marketing is playing a much larger role in the success and failure of companies. Continue Reading…