March – 2009 – Creative Journal: Marketing and Creativity

College

College: Name Brand or Generic?

March 29, 2009

When you go to fill your prescriptions one of the first decisions you have to make is whether to go for the name brand or generic drug. While most may say that their is a huge difference, if you ask a doctor if their is, they will tell you their really isn’t. Just like with medicine, everyday brings new choices, and among those choices is whether to choose the name brand, or the run of the mill generics.

Currently, we are recruiting talent college students to be part of our Entrepreneurship Internship Program. For our internship program we listed at the top 50 schools across the nation. After interviewing many students who are interested in the program, I began to think how big of a role a college’s name has to do with getting a job. On a resume, one of the first things that you list is where you went to school. For my own personal opinion, if someone wrote down on their resume that they went to the best school in the nation, I would be impressed. But the question I asked myself was why? While I didn’t want to create a bias against other applicants, it is hard to not to have some expectations of the applicant. Still, the interview proved to me that a college’s name can only get you so far.

The applicant that I interviewed was anything but stellar and made me realize that ‘brand names’ are just a name. The applicant was incoherent during the interview and was obviously unprepared. No matter what your resume says, your resume cannot speak words nor can it tell others why you should get the position. After having more interviews that resulted in the same way I began to think if we were targeting the right colleges. As a startup company you face many big decisions, one of which is finding the right personnel to join your company. If you think of your company as a boat, then your employees are the propeller that moves you.
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Career, College, Economy

Who Says You Can’t Find A Job?

March 23, 2009

One of the most common complaints that people have is that they just can’t find a job. Largely, if not entirely due to the economy, unemployment is at an all-time high and more and more individuals are finding themselves at home. Many of my friends have told me that they have applied to several jobs only to never hear back from them. So what is the problem here? When people say that they can’t get a job, the first thing I ask them is “where have you looked for a job?”

Saying that you can’t find a job should mean that you have tried every possible job opening available and still can’t get an offer. What most people mean when they say is that they can’t get a job is that they can’t get a job they feel they are best qualified for. Take for example the recent college graduate. After 4 years of hard work, they would expect to be rewarded with a full time job that somehow justifies their hours of studying and hard work. In reality, because of the economy many recent college graduates are finding themselves unemployed and back at home.

Graduating college, you come away with some expectation of what life post-college would be like. You expect to have a job that you have prepared for all during college and expect to have some sort of ‘plan.’ With the economy the way is though, you should expect nothing and should be ready to change your ‘plans’ at any moment. The point I am trying to make is that Yes, you should apply to all those jobs that you feel you should get but that you should also be flexible in the jobs you apply for. Just because you were an accounting student in college doesn’t mean you can’t apply for jobs you are overqualified for or out of your focus.
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Entrepreneur

From Start to Finish: Watching Your Project Grow

March 18, 2009

Many adults say that one of the greatest gifts in life is having the opportunity to watch their kids grow from infants all the way to adulthood. While some may say otherwise, there is nothing more rewarding than watching something that you have invested a great amount of time in and watching it flourish. As an entrepreneur, you are the parent and your projects are your children. Whether you are a startup tech company looking to create the next best thing, or just trying to start your own restaurant, whatever it is you put those extra hours in becomes your ‘kid’.

Speaking with many entrepreneur’s one of big reasons that they chose to leave the corporate world and enter the startup life is because they wanted the satisfaction of being able to create their own project and help guide it in the right direction. So what the big question then becomes is what drives an individual to continue to put in the time to make a project grow. To best understand this it is helpful to use the analogy of being a parent and watching your child grow.

I myself don’t have any kids, but from what others who have kids have told me, you lose a lot of hair along the way, but in the end, it’s worth it. Just like when a child is in its baby stage and they need your attention 24/7. So is the same with a startup project. When you have a great idea you can’t wait to get started with it. You love it so much that you are willing to work late into the night and live off only powerbars and energy drinks. Sleep is hard to come by, but you tell yourself that it is all worth it. Why? Because the project is yours.

As a child grows from infant to adolescent, this is where they learn by exploring and they begin to ask questions. As a parent they are proud to bring their child to school and are eager to meet other parents to setup play dates and to share tips on the best way to pack a lunch. Similar to that, as your project begins to take form and you are eager to share it with your close friends to get their opinion as well to show it off like a prized possession. For an entrepreneur, hearing positive feedback from others is equivalent to your child bringing home a good report card. Still, it is a growing process. During this time, you still need to put in those long hours for your project, but you are beginning to have an idea of what exactly your finished project may look like.
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Older Posts

March 2009

College: Name Brand or Generic?

Who Says You Can’t Find A Job?

From Start to Finish: Watching Your Project Grow

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