Email MarketingReslientslide6The Athlete Versus The BrandUsainBoltMarketing
Is Innovation and Creativity Becoming Scarce

One of the most highly regarded authorities on restaurants, the Michelin Guide awards one to three stars to restaurants that are deemed to be of ‘high culinary merit.’ The significance of receiving a star is as follows: 1 star indicates a good place to stop on your journey; two stars indicates that a restaurant is [...]

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When Email Marketing Hurts Your Brand

When Email Marketing Hurts Your Brand

July 16, 2012
By Joseph Yi
in Marketing

One of the most common types of marketing comes in the form of email. In the case of brand-consumer relationships, when a consumer opts-in to giving their email it’s with the understanding that by willingly giving their information, the brand receiving it will provide them value. Whether it be in the form of discounts or [...]

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Building Resilient Systems

Building Resilient Systems

July 10, 2012
By Joseph Yi
in Business

The dictionary defines ‘resilience’ as: 1. the power or ability to return to the original form, position, etc., after being bent, compressed, or stretched; elasticity. 2. ability to recover readily from illness, depression, adversity, or the like; buoyancy. While the two definitions lend explanation to the term, the context to which the term is applied [...]

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